Kaufman Lab · AI architecture
Research

Kaufman Lab research

Projects show what was built. Research shows the data behind the decisions: the market, other products, our own measurements.

Each study has a question for a title, a sample, a method, a section on reliability and an open list of sources. Each is a snapshot of data on a date, not a series. New ones come out one at a time, and numbers are never reused.

Studies6 Sources checked≈ 530 Data snapshotsJul 2026–Sep 2026 Latest publicationSep 2026
06September 2026

How much does a lead cost in different industries?

×146 from the cheapest lead to the priciest: 400 RUB in car repair vs 58,379 RUB in luxury real estate.

11 industries · 316 agency cases · 24 sources · 10 Sep 2026

×146spread in lead price across industries
05September 2026

What do companies pay for, and what can AI take over?

AI does 10 of 140 tasks with no human, 89 with review; 41 stay with people.

84 jobs · Russian and Western listings · 6 marketplaces · 36 API-checked cards

10 / 140tasks with no human in the loop
04September 2026

Do AI assistants cite a new site in its first month?

0 of 141 answers named the new site. Index: Yandex 18 of 21 pages, Google 11, Bing 0.

21 pages · 2 runs, 141 checks · 3 search engines · as of Sep 9, 2026

0 / 141mentions in AI answers across two measurements
03September 2026

Why do some Reels hit a million views and others not?

0 of 33 techniques matter for views for creator 1, one for creator 2. Topic: a 2.4× gap.

265 videos · 2 accounts · 3 years · permutation test

×2.4from topic, family vs craft
02September 2026

Which AI video tools do one-click motion graphics?

4 products of 40 cover the one scarce layer: motion graphics.

40+ tools · 15 video models · 4 layers · prices as of August 2026

4 / 40deliver one-click graphics
01September 2026

Where should you publish in Russia to get cited by AI?

3 of 11 platforms give reach and AI citations: Habr, vc.ru, your site.

11 platforms · 2.4 bn visits a month · 9 AI engines · 356 sources

3 / 11platforms in the core
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